Personalized guest experience, without added workload.

Vära helps hotels deliver experiences that feel personal, thoughtful, and differentiated - at scale.

Not by asking your team to do more, but by using guest-approved context and automated recommendations to guide communication and experiences throughout the stay.

Why Hotels Choose Vära

Vära is a guest messaging system paired with a partner dashboard, built specifically for hospitality.

It automatically:

  • understands the context of each guest’s stay

  • selects relevant recommendations and experiences

  • delivers well-timed, personalized messages on your behalf

Your team stays informed and in control — without needing to manually personalize every interaction.

Personalization That Runs in the Background

Guests choose to share high-level context about their trip — such as purpose, interests, and pacing preferences.

Vära’s recommendation engine uses that context to:

  • generate relevant experience suggestions

  • guide messaging tone and timing

  • surface on-property and local offerings guests are genuinely open to

Messages feel personal and considered — without your team having to write them one by one.

Driving Experience Engagement (and Revenue)

When recommendations feel relevant and well-timed, guests respond differently.

Vära automatically surfaces:

  • dining and bar experiences

  • spa and wellness offerings

  • room upgrades

  • on-property programming

  • curated local experiences

Because suggestions are aligned with each guest’s context, they feel helpful — not promotional.

Hotels see:

  • stronger engagement with experiences

  • higher satisfaction and reviews

  • increased return visits

  • measurable lift in experience-driven revenue

A Partner Dashboard Built for Real Operations

Your team has access to a clean, intuitive dashboard that shows:

  • upcoming guests and stay context

  • communication preferences and pacing

  • messages sent and recommendations delivered

  • which suggestions guests engaged with or declined

  • a shared notes space for internal handoffs and continuity

Notes remain property-specific and are never shared outside your hotel.

Everything is designed to support front desk, concierge, and guest experience teams — without training overhead.

What This Looks Like in Practice

Meet Lynn.

Lynn is visiting for a long weekend.
The purpose of her trip is relaxation and cultural exploration.

Her preferences indicate that she enjoys:

  • cozy, quiet mornings

  • tea over coffee

  • wellness experiences

  • local culture and design-forward spaces

Based on this context, Vära identifies Lynn as a strong match for the hotel’s spa and cultural offerings.

Before Arrival

A few days before Lynn arrives, Vära sends a message on the hotel’s behalf:

“We’re looking forward to welcoming you this weekend.
Since you mentioned relaxation is a priority for this trip, we wanted to share our spa experience in advance, many guests find booking ahead helps them fully unwind once they arrive.”

A brief overview of the spa is included, with available time slots.

Lynn chooses a treatment and books before she even arrives.

During the Stay

The morning after check-in, Lynn receives another message:

“Good morning, Lynn.
If you’re in the mood for a quiet start today, there’s a small local tea house nearby that opens early and tends to be peaceful in the mornings.
Later this afternoon, there’s a nearby gallery featuring local artists you might enjoy exploring.”

What the Hotel Sees

In the partner dashboard, the team can see:

  • Lynn’s trip context and preferences

  • that the spa experience was recommended

  • that she chose to book ahead of arrival

  • notes from prior shifts for continuity

No guesswork.
No manual outreach.

Why This Works

  • Lynn feels understood, not marketed to

  • The hotel increases experience engagement without pressure

  • The timing respects Lynn’s planning style

  • The team doesn’t lift a finger to personalize

Vära does the matching, timing, and messaging; your team focuses on hospitality.

Frequently Asked Questions

  • No. Vära automatically generates and delivers personalized, context-aware messages based on guest-approved preferences. Your team stays informed, not burdened.

  • Not necessarily. Vära can complement your current systems or serve as a lightweight guest messaging layer if you don’t already have one. It’s designed to fit your operation, not disrupt it.

  • That’s completely fine. Vära only uses what guests explicitly choose to share. Even minimal context can improve relevance — and nothing is ever inferred or assumed.

  • No. Guest information is property-specific, consent-driven, and never sold or shared across hotels.

  • Guests experience messages as thoughtful and timely — not robotic. The automation runs quietly in the background, guiding tone, timing, and relevance.

  • Pilot properties can typically onboard quickly with minimal setup. Vära is designed to feel intuitive for hospitality teams.

Privacy That Strengthens Trust

Vära is built on explicit guest consent and strict boundaries.

  • Guests control what they share

  • You see only what’s relevant to the stay

  • No sensitive data or behavioral tracking

  • No cross-property sharing

  • Nothing sold or repurposed

This builds trust with today’s privacy-aware travelers — and protects your brand.

Become a pilot property

Differentiate your guest experience with automated personalization that feels genuinely human.

Apply for the pilot program

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